Thursday 28 February 2008

Botox and facelifts not just for the famous


from Exmouth Journal

HOLLYWOOD-style vanity seems to be in vogue after a Topsham dentist revealed that increasing numbers of residents are opting for facial cosmetics.

Whiter Bee Gee-style teeth, the eradication of 'crows feet' and wrinkles, face lifts and even increasing the size of your lips are just some of the procedures becoming increasingly popular in the town. Dr Grant McAree, of The Whyte House Practice in Fore Street admitted that high-end specialities in implants and cosmetic dentistry, oral surgery and facial cosmetics - including Botox and facial fillers - are a growing part of his business. He opened the surgery four months ago because he identified Topsham as an area where there was likely to be a 'strong demand for both extreme makeover and cosmetic dentistry'.

He said: "We already have many patients in the standard dentistry and family areas of our practice and the local interest in facial cosmetics has greatly exceeded our original business plan. "One of the most rewarding things about our work is that when a course of treatment has ended, patients tell us how much their confidence has been boosted. Some have even been known to cry they are so happy with their new smile." The Whyte House has only been open for four months and has already built the basis of a highly successful practice and takes advantage of what he calls the 'explosion of interest in cosmetic treatments' while combining it with traditional dentistry.

One patient, a 47 year-old woman from Ferry Road, who wished to remain anonymous, recently had Botox injections and said: "I don't think it's a waste of money - I look younger and it's done my confidence the world of good." Dr McAree's business advisers, Martin Harris of Exeter said: "...it is clear that there is a growing demand for this level of dentistry in the area - so much so that we are already advising him in the establishment of a second surgery in central Exeter which I believe will be widely welcomed.

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