By ANDY HYLAND
The Kansas City Star
The Kansas City Star
After grieving the loss of her 5-year-old son, Olathe resident Deirdra Curry knew she wanted to help others in some way, so she started a business. She didn’t know that the business eventually would give her a new Ford Mustang. The car was an incentive from her parent company, BeautiControl, which provides a spa-like experience in the home or workplace.
Dallas-based BeautiControl is a women-run subsidiary of Tupperware Brands Corp. The company has more than 100,000 independent consultants. Curry recently received the car at Bob Allen Ford in Overland Park. All the reward cars BeautiControls presents are red Mustangs, much like cars Mary Kay Inc. beauty consultants earn are pink. Curry said she received the 15th such Mustang in the Kansas City area.
The company has given away more than 600 nationwide, she said. She said she got into the business to supplement the family’s income and to reach women feeling undue amounts of stress. She said she averaged two or three spas a week and has grown her business to where she has 100 women working with her.
“It has been a life-changing experience for me,” Curry said. “I feel empowered.” The loss of her son Cameron, who dies in 2001 after being struck by a car, motivated her to do something to relieve stress in other people’s lives. It’s important to dream big, Curry said, and to help others whenever possible. “That was part of my dream,” she said. “Where I could reach women and minister to them.”
For Curry’s family, which includes her husband Keenan Curry and six children from 6 to 19, the new car provided a different experience from the family’s 15-passenger van, affectionately bbed “Big Red.” After having seen the new car, quickly named “Little Red,” Curry recalled her daughter Christen, 8, saying, “Now, this is the life.” She said she’s glad to have had the experience with her company. “This is a company run by women for women,” she said. “It’s all about women helping others.”
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