Mineral Makeup is Here!

by Gary Jones, BeautiControl
I know from your emails that you have anxiously been awaiting the introduction of BeautiControl’s Secret Agent® Mineral Makeup. Well, here it is! If you are a fan of mineral makeup, or have always wanted to try a foundation of this nature, then you are definitely going to love this new formula. Below you will find a Product Profile on this new category of foundations. This should help address any questions that you may have:

Secret Agent® Mineral Makeup

Key Ingredients Active Ingredients

Zinc Oxide – mineral/UV Absorber (sunscreen)

Titanium Dioxide - mineral/UV Absorber (sunscreen)

Other Ingredients
Aluminum Hydroxide – skin protectant
Tricaprylin - skin conditioning agent
Triethoxycaprylylsilane- binder
Chlorphenesin - preservative
Potassium Sorbate - preservative
Tetrasodium EDTA - chelating agent / keeps product from changing color

Ingredient story
Zinc oxide – a naturally occurring mineral that absorbs both UVA and UVB rays of ultraviolet light, zinc oxide can be used in ointments, creams, and lotions to protect against sunburn and other damage to the skin caused by ultraviolet light (sunscreen). It is the broadest spectrum UVA and UVB absorber that is approved for use as a sunscreen by FDA, and is completely photostable.
Titanium Dioxide – a naturally occurring mineral that offers opacity to cosmetic formulations. It is found in almost every sunscreen with a physical blocker because of its high refractive index, its strong UV light absorbing capabilities and its resistance to discoloration under ultraviolet light. This advantage enhances its stability and ability to protect the skin from ultraviolet light. Sunscreens designed for(people with sensitive skin are often based on titanium dioxide and/or zinc oxide, as these mineral UV blockers are less likely to cause skin irritation than chemical UV absorber ingredients.

Potassium Sorbate - is found in the mountain laurel ash (sorbus species) whose dried berries were used as a traditional food preservative.

Tricaprylin - skin conditioning agent. Retards the evaporation of water from the skin’s surface. By blocking the evaporative loss of water, occlusive materials increase the water content of the skin.

Aluminum Hydroxide – helps to provide soothing and comfort to the skin.

Claims: Free of parabens, oil, alcohol, talc, fillers, fragrance, and chemical dyes. Dermatologist, sensitivity and allergy tested. Non Comedogenic. Suitable for sensitive skin conditions such as rosacea and acne pron Young Skin - provides sheer, flawless coverage. e skin Contains a natural, all physical sun protection - SPF 15Young Skin - provides sheer, flawless coverage. Acneic or Oily Skin - the non-irritating, all-natural ingredients help calm and soothe problem skin. Without oils to clog pores, your makeup will stay fresh all day.

To use: Tap powder into lid, using a bronzer brush dip, swirl and tap. Apply to face using downward strokes.

Shade Selection:

A chart will be available on Forms on File in BeautiNet with full color swatches for you to download as a reference sheet.

Frequently Asked Questions
Q: How do I apply this product?
A: Using the BeautiControl bronzing brush, tap some product into the cap. Then dip your brush, then swirl and tap off excess powder. Then apply with downward strokes. Apply as many times as necessary until you reach your desired coverage.

Q: What is the SPF 15 in this foundation?
A: Zinc oxide and titanium oxide provides broad-spectrum, physical sun protection

Q: Can I use this with other foundations?
A: Yes, this can be used alone as a moderate coverage foundation, or applied as a loose powder to set your existing cream or liquid foundation.

Q: What are the benefits of using a mineral foundation?
Free of synthetic colorings and potential skin irritants, making it a better option for those with sensitive skin conditions, acne or rosacea prone skin.

Longer wearing than conventional foundations with water resistant properties.

Zinc oxide and titanium dioxide provides broad-spectrum, physical sun protection.

Provides a sheer, natural looking medium coverage for normal to slightly oily skin types.

Leaves a shiny luminescence on the skin (which can be a pro or a con, depending on how you look at it).

Can be used alone as a moderate coverage foundation, or applied as a loose powder to set your existing cream or liquid foundation.

Here is what you can expect based on your age and skin condition:

Young skin – provides sheer, natural coverage

Acne prone – light weight powder gives moderate coverage without clogging pores and irritating acne blemishes

Sensitive skin – non-irritating, mineral based ingredients help calm and soothe problematic and troubled skin. Natural physical UV absorbers are non irritating unlike chemical sunscreens.

Mature Skin – contains natural light deflectors and skin illuminators to help give the skin a youthful, luminescent glow.

Q: How is our mineral makeup different/better than other brands?
A: This is a highly competitive arena, and although we are not the first on the market with these types of products, we are confident that we have learned from observing the competitive brands and creating a product that will provide better results for your clients.

Much of the “magic” of mineral makeup introduced by competitive brands lies in the Marketing and “wording” of the claims rather in the actual product. Many brands will make the claim “100% pure minerals”. While this may be true, if you take a close look at the formula, it is anything but natural. While there are some on the market that are truly 100% natural, they do not contain the additional benefits that are outlined below:

Water Binding Ingredients/Moisturizers: Secret Agent Mineral Makeup is formulated with moisturizing, water binding ingredients which prevent the powder from looking dry and cakey on dryer skin types. Also, since naturally derived foundations are a common choice for women with skin sensitivities

Non-paraben preservatives: Secret Agent Mineral Makeup is formulated with non-paraben preservatives to ensure the safety of the product and to ensure that the formula is free of any form of microbial contamination, guarantee that the product quality is not compromised, as well as offering an extended shelf life.

There is one brand, in particular, that markets their formula as a 100% natural product without any form of preservative. As a result, the product must be marketed with an expiration date. While the first shipment of our product will have an expiration due to the extended testing required for drug stability, this will no longer be required for future productions.

Just to be to the point…YOU DO NOT WANT TO USE ANYTHING ON YOUR SKIN THAT DOES NOT CONTAIN SOME FORM OF A PRESERVATIVE SYSTEM.

Chelating Agents: Secret Agent Mineral Makeup contains chelating agents to help prevent color shifting when applied to more oily skin types. Since mineral makeup is a common choice for women who have combination to more oily skin conditions, it is important that the color does not shift or turn “orange” after worn for an extended period of time.

Q: Why is there an expiration date on this product?

A: As explained above, the first shipment of the Secret Agent Mineral Makeup will have an expiration date due to the finalization of the stability testing (which was completed prior to launch, but not prior to assembly). Future shipments will not require and expiration date and our standard shelf life standards will apply.

Q: Why aren’t these available in the same shade names as our other foundations?

A: The Secret Agent shade range is not exactly matched to the shades in our other foundation lines. Due to the sheer application of this product, an exact shade match is not necessary as the products seems to almost melt into the skin, blending with your skin tone rather than offering and exact “match”.

Q: Are there issues that I need to be aware of?

When introducing yourself to mineral makeup, apply sparingly and always with a powder brush to determine the best coverage for you. Remember…a little goes a long way.

When using a mineral makeup, a clay based mask is recommended on a weekly basis to help purge the pores of debris.

Apply sparingly with a powder brush and layer more foundation as needed to reach the desired application.

Q: I have heard some companies say that mineral makeup is so good for your skin that you can sleep in it. Is that true of our formula as well?

A: No, actually, I would not recommend that anyone sleep in foundation of any kind, from any company. The skin needs the opportunity to breathe. Cleansing twice daily is recommended to maintain optimal skin condition.

Ok, I can’t think of any other questions that you may have, but I am sure that there will be some.

I know you all are going to love this new foundation. Please be sure to post your comments and share your feedback so others can hear what you have to say about this incredible new foundation.

Be sure to check back on Monday. I will tell you all about the new Revitalizing Lash Conditioner…this product is going to WOW! you.